Meet Gerald Khumalo

Digital Marketing Specialist in Cape Town

Practical Web-Based Marketing Advice You Can Rely on

Focus Your Time and Efforts on Running Your Business and Leave the Marketing to Me

I’m Gerald Khumalo, a digital marketing specialist based in Cape Town, South Africa. I focus on website design, SEO, social media marketing, and inbound strategies to help brands thrive online. My background in Computer Science taught me the essential knowledge of the software development process, software used by software developers, and methodologies. I also have hands-on experience with GitHub and version control systems.

Advanced SEO tools and strategies to maximise visibility, traffic, and conversions.

SEO Key Word research

I gain valuable insights into what works in a given industry by evaluating competitor domain ratings, backlink profiles, and content strategies. Understanding the strength of competitor websites helps craft optimised content, acquire high-authority backlinks, and improve domain authority. As a digital marketing specialist, I use powerful SEO tools like Ahrefs, Semrush, and Ubersuggest to conduct in-depth keyword research, uncover profitable niches, and identify high-ranking SEO topics. This process allows me to analyse search trends, keyword difficulty, and search intent, ensuring that every strategy is data-driven and aligned with business goals

Technical SEO methods

I also employ advanced technical SEO methods to ensure a comprehensive site audit that uncovers critical website issues. This includes detecting broken links, indexing problems, improper naming conventions, missing or poorly optimized meta descriptions, alt text errors, and other technical factors that impact search engine rankings. By addressing these issues, I enhance site performance, user experience, and overall search visibility.

Google Ads, Analytics, and HubSpot to drive conversions and growth

Google Ads Strategies and Google Analytics

I run highly targeted Google Ads campaigns, leveraging audience insights, keyword research, and A/B testing to optimise ad placements, bidding strategies, and ad creatives for maximum ROI. Using Google Analytics, I track website traffic, user behavior, and key metrics like conversion rates and bounce rates to refine strategies. Real-time performance monitoring enables data-backed decisions that enhance visibility, improve audience targeting, generate leads, and drive sustainable business growth.

CRM and Segmentation

I use CRM tools like HubSpot to segment contacts and create highly personalised marketing campaigns. By analysing customer interactions, purchase behaviour, and engagement levels, I tailor messaging to different audience segments, aligning strategies with the buyer’s journey—awareness, consideration, and decision stages. Leveraging automation, lead scoring, and targeted messaging, I help businesses move prospects through the sales funnel efficiently, driving higher conversion rates and long-term customer relationships.

My Certifications and Acreditation

SEO & Web Design Solutions Tailored for You

Rank Higher, Convert Better

Struggling with online visibility? We specialize in SEO, PPC, and web design to help you attract and convert your ideal customers. Get in touch now!